Strategy, Marketing and Operations

专业详情

The MPhil in Strategy, Marketing and Operations (SMO) is an intensive nine-month programme that prepares you for continuation to the Cambridge Judge Business School (CJBS) PhD in the fields of strategic management, marketing, operations and technology management, or organisational behaviour.

The educational aims of the programme are to prepare students for doctoral work in the fields of strategic management, marketing, operations and technology management, or organisational behaviour at CJBS. The programme is an integral part of the CJBS PhD programme for these fields, by:

• providing teaching in research methodology, in particular in econometrics and mathematical modelling;
• providing teaching in foundational subjects, such as economics; and
• providing research seminars in which students will learn about the current debates in their field of specialisation, and about the canonical literature that underpins these debates;
• providing guidance on the structuring, writing and critiquing of academic research papers;
• giving students the opportunity to experience research first-hand, either through an individual research project or a dissertation.

Learning Outcomes

By the end of the course students should have:

• critique research papers on the basis of content and methodology;
• develop and defend a research proposal for their subsequent PhD year, including a clearly articulated research question, its positioning in the literature, and appropriate research methodology:
• acquired or consolidated foundational knowledge and methodological skills necessary for research in their chosen field of specialisation;
• demonstrated an ability to critique research papers; and
• presented their own ideas in a public forum and learned to contribute constructively within an international environment.