Integrated Marketing Communications
专业详情
Medill’s prestigious IMC Full-Time program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.
- Gain real-world experience working with industry leaders.
- Benefit from the reputation of Northwestern, a top-10 university.
- Be a part of a STEM-designated program.
- Join a high-quality network of more than 18,000 alumni.
What is IMC?
Integrated marketing communications (IMC) is a strategic, innovative approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents.
IMC combines qualitative understanding of consumers with large-scale analytics to develop strategic communications and content that build and maintain strong brands. Grounded in advertising, public relations and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.
How is IMC different from an MBA?
The Medill IMC master’s program is distinct and uniquely prepares you to excel in marketing communications in any industry. Everything you learn at Medill will be centered on consumer understanding.
The master’s program that is right for you depends on the skills you want to develop for your future career path. See what sets the Medill IMC program apart from Other Master’s Degrees.