Marketing (MS)
专业介绍
USC Marshall 商学院的营销理学硕士（MS），要求 33 学分，常规学制 2 年。项目帮助学生掌握改进与优化营销技术所需的工具、概念、框架以及批判性思维与创新能力，课程侧重消费者行为在营销中的理论与应用，并关注影响消费者行为的心理、社会、文化与族群因素。项目设置技术、生物科技、医疗、娱乐、体育与营销初创等领域的实操项目，让学生将课堂所学应用于真实场景。
The Master of Science in Marketing provides students with tools, concepts, frameworks and critical thinking and innovation skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. The degree focuses on theories and applications of consumer behavior in marketing, as well as psychological, social, cultural and ethnic factors influencing consumer behavior. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Admission Requirements Applicants must satisfy the standard USC and Marshall graduate admission requirements. At least two years of full-time work experience is preferred. GMAT or GRE scores are required. The GMAT is preferred.
