Marketing

专业介绍

Shaped by the rise of AI and a rapidly evolving digital landscape, the MSc in Marketing Programme cultivates tomorrow’s marketing leaders through a curriculum blending theory and practice, tradition and technology, intuition and analytics, and local insight with a global vision. With a rich history since its founding in 2000, the programme attracts high-calibre students and follows a “small and exquisite” approach, maintaining a selective class size, and developing the expertise and practical skills needed to succeed in today’s dynamic marketing landscape.

Future-ready Skills with Real-world Impact

Students develop future-ready capabilities through courses in AI, digital marketing, entrepreneurship, machine learning, and sustainability in marketing, while gaining hands-on experience solving real-world marketing challenges through conferences, company visits, and professional sharing sessions across diverse industries.

Two Marketing Concentrations

Our Programme, featuring concentrations in AI and Quantitative Marketing as well as Managerial Marketing, is the first of its kind in the Greater China Region. It provides students with cutting-edge knowledge and professional skills to meet the industry’s demand for next-generation marketers in today’s digital age.