专业介绍
Explore the media world with our Journalism and Communication Programme
The programme aims to educate students to become communication professionals with a global perspective, who are rich in transferable skills and have analytical and innovative minds to express ideas though media and generate high-quality communication content. We seek to instil a strong sense of social consciousness and commitment to professional ethics, freedom of expression and social responsibility. Upholding our motto “inherit, inspire and innovate”, the programme invites students to dive into the media world and equips them with solid knowledge that inspires new perspectives.
The programme offers three main professional tracks: (1) Journalism, (2) Advertising and Public Relations, and (3) Creative and New Media. Based on their particular interests, students can specialise in one or two professional tracks, or select courses from different tracks.
The programme offers four practicum groups for students: U-Beat, Varsity, Pinpoint, and Creative Media Laboratory. Students can choose to participate in the writing, editing and production of one of the School’s two news practicum magazines: U-Beat, which is published in Chinese, or Varsity, which is published in English. Students can also acquire hands-on experience conducting social and commercial campaigns by working at Pinpoint. Those who join the Creative Media Laboratory gain knowledge and skills in audio and visual media production. In addition, the programme arranges summer internship placements for all students.