Integrated Bachelor of Business Administration Programme

专业介绍

The Flag in a Flagship

Among the many flagship programmes pioneered by CUHK, the Integrated BBA (IBBA) programme is the first of its kind in the region and has the largest annual intake of all business programmes.

The IBBA programme harnesses the foresight and experience of its world-class faculty to deliver a curriculum that grooms tomorrow’s business leaders. A distinguishing feature of the globally focused programme is its simultaneous emphasis on broad-based knowledge and specialised expertise. Complementing the coursework is frequent exposure to real business scenarios, well-connected leaders, and bright entrepreneurs in the region. Graduates from the programme are ready to tackle the near-constant emergence of new business models and excel in a diverse range of professions.

The programme’s prestige and flexibility attract students from all over the world, making IBBA students among the most diverse groups on campus. Enjoy exploring different perspectives on today’s most pressing topics and ideas alongside a high-achieving group of peers from diverse cultural backgrounds. As a member of the IBBA programme, you will have access to a host of resources to enhance your learning. Tremendous overseas exchange opportunities, mentorship programme, partnership courses, and internship opportunities are ready vehicles that will groom our students to become business leaders of the future amidst innovation and change. You will form strong relationships across the business world, laying the groundwork for a fruitful and professional network.