Consumer Behavior and Marketplace Studies

工商管理, 管理类
美国, 北美
本科
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专业介绍

The Bachelor of Science degree in Consumer Behavior and Marketplace Studies integrates research and knowledge from sociology, psychology, marketing, public affairs, economics and finance to understand, develop and improve the global customer experience. Students learn to analyze and solve problems from a people-first, and therefore a consumer-first perspective.

Our experienced faculty guide students through an applied and project-based curriculum that prepares them for careers in a variety of diverse and rapidly growing companies around the world. As a Consumer Behavior and Marketplace Studies major, students will learn to apply both creative and analytical skills to better understand and improve the global customer experience from a human-centered approach. Active student learning is accomplished with the support and guidance of faculty, industry experts, and researchers.

All Human Ecology undergraduate students complete a required internship before graduating, allowing them to further pursue their own personal interests and to further develop a strong portfolio of knowledge and experience that will propel them to launch successful careers.

Students in the major benefit from the  Kohl’s Center for Retailing, housed in the School of Human Ecology. The Center offers opportunities for students to network with industry partners, participate in case competitions, and attend trade shows and industry conferences. Additionally, as a National Retail Federation University Member and Fashion Scholarship Fund member, students gain the skills and resources needed for a life-changing career in a dynamic and growing global retail industry.  

Potential career areas could be, and are not limited to:

  • Consumer Insights and Analytics
  • Merchandise Buying and Planning
  • Media and Public Relations
  • Product Development
  • Brand Management
  • Advertising, Marketing and Promotions
  • Social Media and Content Development
  • Corporate Social Responsibility
  • Entrepreneurship
  • Consulting 

For information about possible career paths related to this major, check out What Can I Do With A Major In Consumer Behavior & Marketplace Studies?

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