Applied Cultural Analysis

专业介绍

About the programme

An innovative English taught programme that applies the tools of cultural analysis to the workplace, opening new career opportunities in both the public and private sector. It combines the resources of Lund University in Sweden and University of Copenhagen in Denmark. Preparing students to address today’s challenges through humanities and social science approaches.

What makes the programme at UCPH unique?

Students in MACA gain practical experience as cultural consultants by working in collaboration with external partners. This prepares students to generate and craft targeted cultural analysis that is highly applicable to real-world challenges, and with specific clients in mind. In addition, students benefit from the collaboration and co-teaching between the University of Copenhagen and Lund University that constitutes the MACA programme.

What specialisations does the field of study offer?

Students develop specialised skills in problem-solving, and stakeholder engagement, collaboration, and communication. A solid theoretical and analytical foundation in social theory as well as training and experience with qualitative methodological training including ethnography, participant-observation, interviews, focus groups, and collaborative design prepare MACA students to address real-world challenges and opportunities for innovation.