专业详情
Over the last 30 years, psychologists and economists have joined forces to study how people process information and actually make decisions, rather than how they would make decisions if they were fully rational and selfish. The new field that this collaboration has spawned, dubbed behavioral economics, has provided an understanding of how people’s decisions deviate from “optimal” choices as well as the consequences of such deviations for consumers, managers, firms, and policy. This joint concentration between the Operations, Information, and Decisions and the Business Economics and Public Policy Department explores the behavioral aspects of economics and decision-making. The concentration provides students with the opportunity to develop an understanding of: (a) the neoclassical rational actor model, (b) modifications to that model which reflect the psychology that drives human behavior, and (c) implications of those modifications for decision-makers, markets and public policy.