Biopharmaceutical Marketing (MS)

专业介绍

USC Alfred E. Mann 药学院与制药科学学院的生物制药营销理学硕士（MS），要求 21 学分，常规学制 2 年。项目紧密结合产业需求，帮助具备营销、传播、生物与制药、销售与广告、药品管理或其他医疗相关商业背景的学生掌握高度监管环境所需的生物制药营销知识与技能。课程涉及药品开发、管理、市场定位、准入与保险覆盖、疗效与价值判断等议题。

Master of Science in Biopharmaceutical Marketing The Master’s Program in Biopharmaceutical Marketing (BPMK) is an intensive, industry focused and uniquely targeted program designed to produce graduates whose undergraduate and graduate backgrounds in marketing, communication, biological and pharmaceutical, related sales and advertising, drug management and other healthcare-involved business are enhanced by knowledge and skills appropriate for a highly regulated environment, specifically in the application and practice of biopharmaceutical marketing. Biopharmaceutical marketing is a uniquely emerging branch of drug product development, management, market placement, access and insurance coverage, outcomes and value determinations that functions at the intersection of audience segmented product marketing, healthcare industry and government regulatory issues and treatment efficiency, includi