Corporate Communication

专业介绍

The M.S.Sc. in Corporate Communication programme has the longest history in this kind of programme in Hong Kong with excellent reputation. The programme was first launched in 1996, and ever since it has curated an exceptional reputation for shaping many industry leaders and innovators around the world.

We provide a community of forward-thinkers and visionaries, where theory meets practice in a dynamic learning environment. The program will equip students with the knowledge, skills, and network needed to excel in the competitive world of corporate communication through cutting-edge curriculum. It is designed to enhance individual ability in developing, implementing, and evaluating communication strategies vital to the success of corporations and other types of organizations that need strategic communication practices.

The curriculum structure does not only emphasize on practical training, but also ensure students with sufficient theoretical exposure. This helps to equip students with the strategic mindset and tactical capability in response to the ever-changing environment.