Marketing

专业详情

Marketing is concerned with creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Goizueta’s marketing faculty is comprised of highly-accomplished scholars well known for their work on customer relationship management, marketing analytics, customer loyalty programs, customer valuation, pricing, auctions, brand management, market structure and evolution, social media, shopper decision-making, multi-channel management, and assessing market opportunities in emerging markets. If you focus your studies in marketing, you will select from electives that develop your toolkit to analyze customers and market opportunities, assess and create marketing strategies, and implement marketing programs.

Marketing majors gain proficiency in the latest methods and concepts for understanding customer behavior, devising effective marketing strategies, and implementing and assessing marketing programs. Further, the shift in marketing resources to online media and channels, the emerging importance of consumer-generated communications, and the growing prevalence of customer databases present opportunities for graduates whose skills combine the traditional creative approach to marketing with a data-driven perspective to resource allocation.

Graduates with an area depth in marketing have obtained positions involving product and brand management, digital and interactive marketing, e-business, advertising and marketing communications, marketing research and customer insights, customer relationship management, pricing, sales and account management, and consulting. Students can look forward to career opportunities in large and small organizations representing a spectrum of industrial, consumer goods, service, electronic commerce, and consulting firms/institutions in the public and private sectors. Besides students whose focal interest is a career in marketing, the Marketing major is popular for students interested in general management careers, as well as in the media and entertainment field, and management consulting.